Mission & Strategy
McGregor Fashion Group aims to be sustainably successful in the rapidly changing fashion and retail markets. McGregor and Gaastra are strong and authentic brands with a rich heritage, each of which has its own, unique identity. McGregor and Gaastra are active in the upper market segment, in what is referred to as the "affordable luxury" segment. By developing attractive, creative, surprising and durable products of excellent quality and with a high level of service, we aim to create an increasing number of satisfied customers, whom we may call "brand lovers". Adam Brandstore, a chain of 46 men's fashion shops in the Netherlands carrying a selection of high-quality men's fashion brands, forms a welcome addition to our position in our important home market. With our ETP division, we aim to become the market leader in the Netherlands in the areas of corporate wear and representative corporate wear. In this way, we capitalize on the expertise on hand within the group, particularly in the areas of fashion, design, product development and procurement.
Our strategy is primarily geared towards consistency and integrity. Consistency in the sense that our brands should continue to surprise, but never move beyond the limits of their brand identity. To us, integrity means that we will always act sincerely and forthrightly towards our customers, our trading partners and our other stakeholders. Because we regard our staff members as our main success factor, McGregor Fashion Group considers good employment practices to be not only a social responsibility, but also a strategic focus area and competitive means by which we aim to grow and become a best-in-class player within our segment.
Consumer buying patterns are undergoing a revolution unlike any we have seen during the past centuries. The increasing role of online in the orientation and buying process calls for continuous adaptation of our business model. Physical and online stores should dovetail seamlessly and be able to serve our "brand lovers" at all times, according to their requirements. Mass communication is increasingly making way for an ongoing one-on-one dialogue with our customers, whom we are able to identify and locate with ever-increasing ease. Because the group has invested considerably in the construction of a new logistics centre (which is also set up to fulfil our online activities) and the implementation of a new ERP system over the past two years, our organization is in an excellent position to respond to the rapidly changing distribution landscape and consumer behavior.